by D. Brent Miller
Those little jewels of destination roads can be elusive. But with a little digging you can find some real wonders and be rewarded to boot. That’s just what the State of Wisconsin had in mind when they legislated the Rustic Road Program more than 30 years ago.
Sharon Hicks-Bartlett, publisher of Sojourner’s Moto Tales, discovered the program and set out to ride at least 10 Rustic Roads in order to earn an RR Motorcycle Patch. Living near Chicago, the Wisconsin state line and some of those two-laners are easily a one-day outing. Her May 2007 ride report gives a pretty good description of the excellent riding available. Hicks says she has ridden 13 Rustic Roads in all, and all of them a fantastic ride. “If it hadn’t been for the Rustic Roads program, I wouldn’t have found these great roads.”
The concept behind Rustic Roads is to generate tourism traffic in some of Wisconsin’s smallest communities via the roads that surround them. The road system was created by the 1973 State Legislature to preserve Wisconsin’s scenic, lightly traveled country roads for the leisurely enjoyment of bikers, hikers and motorists. Roads must be nominated by local communities and there are qualifications.
“To qualify for the Rustic Roads Program, a roadway must have outstanding natural features along its borders. These might include rugged terrain, native vegetation and wildlife, or open areas with agricultural vistas that make the road unique. The road should be a lightly traveled, local access road. It should not be scheduled for major improvements which would change its rustic characteristics. A Rustic Road may be dirt, gravel, or paved road. It should be at least two miles long with a maximum speed of 45 mph.”
According to Jane Carrola, Wisconsin Rustic Roads Coordinator, the Rustic Roads program is a combination of efforts to promote economic development of Wisconsin’s rural areas through tourism, and to preserve the rustic nature of rural Wisconsin. There are 103 designated routes in the state providing more than 570 miles of scenic roads.
Unique for motorcyclists, the Wisconsin Department of Transportation will issue a patch to riders who complete ten Rustic Road routes. A certificate is available for riding 25 or more. Visit the RR Motorcycle Patch page for more details.
A copy of the Rustic Roads Program book is available for download along with other materials from the Wisconsin Dept. of Tourism. You can also order a hard copy. Descriptions of the routes offer good traveler info. Here’s a sampling:
R-78, Lincoln County. “The traveler will see Copper School, an historic one-room schoolhouse, at the southern end of the road.”
R-97, Marinette County. “A curvy, hilly route passing through many wooded areas that often form a scenic canopy over the road….”
R-64, La Crosse County. “McGilvray Road is on the National Register of Historic Places because of its seven rare bowstring-arch bridges.”
If you are going to the 2007 BMW International Rally, July 12-15, in West Bend, Wisconsin, you’ll have the opportunity to ride a few of these roads. The BMW rally event organizers are promoting Rustic Roads in their event information.
Enjoy the ride! See you on the highway.–DBrent
Technorati tags: Wisconsin Rustic Roads, motorcycle travel, BMW Rally

Although there are plenty of trail heads to access this 70-mile rails-to-trails path, Loveland is one of the most popular. The historic town, on the northeast side of Cincinnati, straddles the Little Miami River. The historic business district features specialty shops, several restaurants and ice cream shops, all of which seem to cater to the trail.



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